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Information we obtain
Information you provide to us
In respect of clients, tenants and in certain cases, permitted occupiers of property, the personal data which AL may collect and use usually includes:
• First name and surname
• Date of birth
• Contact details (work/personal email address, mobile or telephone numbers)
• Work/home address
• Financial information such as bank account information, income and savings
• Source of wealth
• Political exposure
• Education and employment information
• Photographic representation (passports and other identification paperwork)
• Information for research, surveys and marketing activities
In addition, depending on the nature of our relationship with you and the purpose for collecting it, we may process further information such as your personalised property criteria, property ratings and reviews. We limit the collection and processing of personal data to information that we need in order to meet our contractual obligations, a legal obligation or in furtherance to a legitimate interest. Where applicable, we may ask for your express consent.
Information we obtain by automated means
We may use third-party web analytics services on our website, such as those of Google Analytics. These service providers help us analyse how visitors use the website. The information obtained for this purpose (including your IP address and other information collected by automated means) will be disclosed to or collected directly by these service providers. To learn more about Google Analytics, and how to opt out, please click here. The providers of third- party plug-ins and widgets on our website, such as embedded videos and social media sharing tools, may use automated means to collect information regarding your use of the website and your interactions with the plug-ins and widgets. We may also receive information you have made available to those third party services, including the geographic location of your mobile device and other information about you (such as name, email address, locale, time zone, languages, and certain security settings information) and your contacts on those services. This information is subject to the privacy policies or notices of the third-party providers of the plug-ins and widgets.
How we use the information we obtain
Depending on whether you are a client, a business associate or third-party supplier of services, a contracted party, an estate agent, a fund enquirer or a journalist, we may use the information described above for purposes necessary for the performance of our contractual obligations to you or to comply with our legal or regulatory obligations. We may also process your personal data for the purposes of our legitimate interests provided those interests do not override any of your own interests, rights or freedoms, which may include processing for marketing, business development and management purposes. Specifically, we may use your information to:
provide products and services to you;
perform transactions that you request;
incorporate your contact details into the AL database;
send you promotional materials, newsletters and other communications relating to our products and services;
create and manage your account;
communicate with you about, and administer your participation in, special events, promotions, offers, surveys, focus groups and market research (where applicable, if you have not opted out of receiving such communications);
respond to your enquiries;
provide aggregate statistical information and perform data analyses (including market and consumer research, economic impact analyses, demographic analyses and anonymisation and aggregation of personal information);
operate, evaluate and improve our business (including developing new products and services; enhancing, improving and analysing our products and services; managing our communications; and performing accounting, auditing and other internal functions)
protect against, identify and prevent fraud, copyright infringement, unauthorised use and distribution of protected content and other criminal activity; and
comply with and enforce applicable legal requirements, relevant industry standards and our policies.
In addition, we use information collected through cookies, web beacons, web server logs and other automated means for purposes such as: (i) customising our users’ visits to our website; (ii) delivering content tailored to our users’ interests and the manner in which our users browse our website, and (iii) managing our sites and other aspects of our business.
We also may use the information in other ways for which we provide specific notice at the time of collection. We do not obtain or record personal information about our visitors’ online activities over time and across third-party websites.
Information we share
Examples of these service providers include entities that provide web hosting, analytics and email list management services.
We also may disclose information about you: (i) if we are required to do so by law or legal process; (ii) for the purposes of, or in connection with, any legal proceedings, or otherwise for the purposes of establishing, exercising or defending any legal rights;
(iii) to law enforcement authorities or any regulator or other government entities based on a lawful disclosure request; or (iv) when we believe disclosure is necessary or appropriate to prevent harm or financial loss, or in connection with an investigation of suspected or actual fraudulent or illegal activity. We reserve the right to transfer personal information we hold about you in the event we sell or transfer all or a portion of our business or assets (including in the event of a reorganisation, spin-off, dissolution or liquidation).
Information collected through third-party plug-ins and widgets on the website (such as information relating to your use of a social media sharing tool) is collected directly by the providers of the plug-ins and widgets. This information is subject to the privacy policies of the providers of the plug-ins and widgets, and AL is not responsible for those providers’ information practices.
Your Rights and Choices
You may change your contact details at any time, or request that we remove your details from our database, or instruct us not to use the personal information which you have provided to us for marketing purposes, by notifying us by email. We may still continue using your personal information to meet our contractual or legal obligations in compliance with the legislation.
You may unsubscribe from our promotional email list at any time by simply clicking on the unsubscribe link included in every promotional email we send. Alternatively, to update your preferences, ask us to remove your information from our mailing lists or submit a request, please contact us. After you unsubscribe, we will not send you further promotional emails. However, we may retain your personal information to meet our legal or contractual obligations, or for the purposes of our legitimate interests. We may also continue to contact you as reasonably necessary in connection with the administration of your account.
You may request access to the personal information we maintain about you or request that we correct, amend, delete or block the information. Where provided by law, where we relied on your express consent, you may withdraw any consent you previously provided to us or object at any time on legitimate grounds to the processing of your personal information, and we will apply your preferences going forward.
Should you wish to make a data subject request under the GDPR or complain about the way we use your personal data or handle your request pursuant to your rights under the GDPR, please contact our Data Compliance Officer in the first instance by writing to us at our registered office address or via email at email@example.com. Our Data Compliance Officer will investigate the matter and aim to address your concerns or respond to your request within 30 days of your initial communication. You can also lodge a complaint with the Information Commissioner’s Office (ICO). For more information, please visit ico.org.uk.
How we protect personal information
We maintain administrative, technical and physical safeguards designed to protect personal information against accidental, unlawful or unauthorised destruction, loss, alteration, access, disclosure or use.
Modern Slavery Act 2015 Statement
This statement is made on behalf of African Land (“AL”) pursuant to the Modern Slavery Act 2015 (“the Act”) and comprises our slavery and human trafficking statement.
AL is fundamentally committed to ensuring that there is no slavery or human trafficking in our supply chains or in any part of our business. As a supplier of property-related services, we aim to provide our clients with high levels of service, and to uphold all relevant standards of professional conduct in our sector and accept nothing less from our suppliers. We recognise that there is a very small risk for slavery or human trafficking to occur in the supply chain. We also recognise that we should be vigilant in identifying and reporting to the authorities any possible exploitation in the form of modern slavery or human trafficking when we visit properties and/or deal with third parties.
We are committed to taking all appropriate steps to ensure that slavery or human trafficking is not taking place in any of our supply chains. We review our existing business and supply chains for the risks of slavery and human trafficking; we review and revise as needed our procurement processes; and we disseminate relevant information as part of awareness training to our employees. We will not support or deal with any business knowingly involved in slavery or human trafficking.
This statement is issued on behalf of the Board of Directors and will be reviewed annually.
Our website is not directed to children under the age of thirteen and we do not knowingly collect personal information from children under the age of thirteen on our website.
Links to other websites and apps
Our website may provide links to other websites and apps for your convenience and information. These websites and apps may operate independently from us. Linked sites and apps may have their own privacy notices or policies, which we strongly suggest you review. To the extent any linked websites or apps are not owned or controlled by us, we are not responsible for their content, any use of the websites or apps, or the privacy practices of the websites or apps.
How to contact us
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