In the last couple of years, we’ve seen a lot of retail refits in Accra. Brands are constantly altering their stores to suit modern standards and needs. The design elements inside their stores need to be refreshed every now and then in order to keep these spaces relevant. These recent retail refits are proof that the market is changing. An old saying goes, ‘If you can’t beat them, join them!’ And that’s exactly what these brands did. They read the trend, understood there was a gap in the market, and made sure they were ready for what was coming their way! Retailers will always strive to give customers an unforgettable experience - whether online or offline - by designing interactive spaces that cater to their individual needs. Here are some recent retail refits in Accra that you should know about...
Here are some recent retail refits in Accra that you should know about... There is no doubt that gaming is one of the most popular trends here in Ghana. And, with the popularity of gaming, comes an increase in the demand for gaming zones. It has been reported that gamers are spending around $144 billion annually playing games. Boasters Game Zone, with locations in East Legon, Cantonment and Labone, has recently undergone a massive transformation. The store boasts a much bigger gaming zone, with the capacity to hold around 500 people. The latest addition to the store is their gaming bar where patrons can enjoy drinks while playing games. The brand has also installed a ‘Try Before You Buy’ feature, which allows customers to try the latest games and experience the best of the latest gaming technology.
There has been a rising interest in men’s grooming and skincare in Ghana. As a result, brands have been quick to capitalise on the demand. And with this increase in demand, comes an increase in the refits of stores that have been in the market for many years. One of these brand is House of Smith. With over 60 years in the market, they have recently undergone a massive refit to upgrade their stores. House of Smith has recently refitted their store in West Hills. In their refit, they have made the store much more appealing to men with a prominent display of grooming products. House of Smith also has a Beauty Bar and Barber Shop on the 2nd floor. The Beauty Bar offers a wide selection of skincare products from some of the best-known brands in the world. On the other hand, the Barber Shop provides you with a wide range of hair services.
Fashion is one of the most important aspects of a person’s life. We all want to dress well and stay up to date with the latest trends. One of the most significant fashion brands in the country is Bossini. Bossini has made a bold statement with its recent refurbishment. They’ve definitely set the tone for the rest of the industry. The refurbishment of Bossini’s flagship store was completed in October 2018. The store was completely redesigned with state-of-the-art, modern fixtures, fixtures and fittings. The new look and feel of the store is very sleek, stylish, and youthful. It is fitted with the latest technology to give a great user experience for both customers and staff.
The fashion industry is definitely growing in Ghana. We’re seeing increased demand for fashion products everywhere. Although men’s fashion is growing, women’s fashion is definitely the leader in this market. House of Tara, a brand that specialises in women’s clothing and accessories, has recently completed a major refit of their store in Labone. The store boasts a modern design with metal fixtures, sturdy shelves and smart lighting. House of Tara’s aim behind the refit is to give their customers a more modern shopping experience. The brand has also added a new ‘In-store Pick-up’ feature on their app. This feature allows customers to store their orders in the store and pick them up at their convenience. This is definitely a great feature for people who are always on the go.
For some people, the thought of refurbishments is exciting and for others, it’s a tad bit scary. However, in reality, it’s just a simple process that’s implemented when a store is getting ready for a makeover. The word has spread around Accra that Office Centre has recently completed a massive overhaul of their two stores in East Legon and Labone. House of Office Centre has recently completed a major refurbishment of their store on the Spintex Road in East Legon. The refurbishment was a result of a significant increase in customer demand. The refurbishment of the store is aimed at improving the customer experience and increasing sales.
The retail industry is constantly evolving. Trends are always changing, and it’s important to stay up to date with the latest developments. It’s also important to keep in mind that even though trends come and go, there are some things that will never go out of style. These recent retail refits are proof that the market is changing. These brands have seen there is a gap in the market and have made sure they are ready for what is coming their way!
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