Developers
African Land is a full-service property investment company that helps high-net-worth investors add the strength of global real estate to their portfolios. We’ve worked closely with developers since the very start, and built strong partnerships on the back of our business model and global reach.
Headquartered in London, and with offices in seven key cities along with a wealth of strong, global distribution partners, we have access to an exceptional client base of long-term property investors looking for high-quality opportunities in global real estate.
These investors trust us to do the hard work for them, to source and deliver well-researched, reliable investments from some of the world’s finest developers.
Why work with us
There are a number of factors that developers partnering with us can benefit from. With our wealth of knowledge as international property experts we believe we have a lot to offer you in exchange for allowing our investors the opportunity to invest in your project.
Decreasing risk
The guaranteed early sales that come with our underwriting model are an excellent way to secure the financing to finish your project at a more profitable level, and get early assurance that your project will be a success.
As with any business, you’re interested in decreasing the risk involved in the investments you make, and that’s something we can offer.
We're also offering you reliable sales through a model that combines the benefits of selling in bulk with the security of selling units to individual investors.
That way, you don’t risk losing the whole deal as you might by selling in bulk to a single corporate investor.
Further to this, many of our investors are long-term clients who we’re confident will go on to complete their purchase, particularly given the access to international financing that we facilitate for them.
Access to global investors
While buyers within your domestic market may be within easy reach, there is a large audience of investors based overseas who are interested in purchasing property in your market. We can connect you with this audience by offering them a straightforward way to enter your market and profit from the returns potential of your development.
Distribution network
As international property experts we offer direct response in key overseas markets, as well as a widespread distribution network built on long-term relationships with independent financial advisors around the world. Partnering with us really is an opportunity to take your development to a whole new audience that you have not yet reached.
Discerning portfolio
We have a commitment to and strong track record in only offering our clients investment opportunities that meet stringent criteria for yield and return potential. In partnering with us, you can be sure that your development is in good company amid a portfolio that will instantly position yours as a high-quality investment opportunity.
Inclusive expert marketing
A further benefit of partnering with us lies in our leading marketing capabilities. We’re overseas property experts withyears of experience in reaching a global audience of overseas property investors. Our financial commitment to the investments we offer means we typically cover marketing costs that would otherwise detract from your profits.
Easier local sales
It’s very common for home buyers to find confidence in the fact that a development has already sold a high percentage of its units, and therefore be more willing to invest themselves. By partnering with us at an early stage of your project, you can ensure the sort of high sold-percentage that can be so important when you later come to promote your development on the local market.
One point of contact – simplicity
Sales to our investors will also be easier for you in a logistical and process sense – we work with investors throughout the investment process and beyond, meaning we act as your single, easy point of contact in managing the completion of all purchases that come through us.
Industry expertise
We are a team of international property experts ranging from property surveyors, and real estate insiders, and experienced investment, and finance consultants, through to conscientious investment and property managers and creative events and marketing teams. Our business stands apart because of the highly skilled professionals that form the spine of our business.
Strong financial standing
Our capacity to offer this investment model is based on the strong financial foundations we’ve built over the course of our trading history. We have run a profitable and cash-flow positive business in every financial year since our founding in 2005. As a private business we are happy to provide developers with financial information, as well as references from our bankers in Hong Kong, HSBC and Standard Chartered Bank.
Attracting investors
OUR UNIQUE END-TO-END APPROACH
For our clients, the central focus of the African Land business model is our comprehensive coverage of the real estate investment process. We work with investors from start to finish, from sourcing and financing through to acquisition and investment return, making the well-recognised strength of real estate investment just another easily manageable and highly profitable aspect of an investor’s portfolio.
LEADING REPUTATION
Since its inception, our business has developed and cultivated a trusted brand that is sought out by high-net-worth investors around the world. We strive to deliver excellent investment returns and have built a reputation for integrity and reliability, built on a long-standing record of rising to meet the challenges of the commitments we make.
Reaching investors
CONSULTANCY
Our specialist team of Consultants represents our most direct link to our clients. They’re responsible for developing trusting long-term relationships through a process designed to create a detailed understanding of individual client investment needs. Thorough property knowledge and an up-to-date appreciation of every one of the markets in which we operate, they offer advice tailored to help each investor’s specific wealth strategy.
EXHIBITIONS
Property exhibitions are a popular way for investors to identify investment opportunities, particularly in Asian markets. African Land caters to this audience by regularly organising events geared towards showcasing specific developments within our portfolio. We produce a wide range of marketing collaterals for these events, allowing potential investors to build an in-depth picture of the selected project under the guidance of our specialist team of exhibition consultants.
SEMINARS
African Land holds regular invitational seminars for investors. These events have an educational focus, often concentrating on informing attendees on the current situation in a particular market. Guest speakers typically include independent market experts or developer representatives. They present their views on the market under consideration, supported by one of African Land's in-house market specialists.
PUBLIC RELATIONS
Our in-house PR team works in tandem with our market-specific PR agencies to identify opportunities that will help raise the profile of the developments and developers we work with, as well as that of our key markets.