Billboard Advertising in Accra, Ghana: Locations, Costs & Benefits

Billboard advertising in Accra, Ghana, remains one of the most powerful ways to capture consumer attention and build brand awareness. With the city’s growing economy, high vehicular and pedestrian traffic, and increasing business activities, outdoor advertising offers unmatched visibility for companies looking to reach a broad audience.

If you’re considering billboard advertising in Accra, this guide will help you understand the best locations, costs, and how African Land can assist in securing prime billboard spaces for your business.

Why Choose Billboard Advertising in Accra?

Billboard advertising is effective because:

✅ High Visibility – Strategic locations guarantee exposure to thousands of commuters and pedestrians daily.
✅ Non-Skippable – Unlike digital ads that users can skip, billboards ensure continuous brand presence.
✅ Wide Reach – Reaches multiple demographics, from business executives to everyday consumers.
✅ Cost-Effective – Long-term exposure at a lower cost per impression compared to online ads.

Top Locations for Billboard Advertising in Accra

Selecting the right location is key to maximizing impact. Here are some of Accra’s most strategic billboard spots:

1. Airport Area (Kotoka International Airport)

• High-end audience, including business travelers and tourists.
• Ideal for premium brands, hospitality, and financial services.

2. Spintex Road

• Major route connecting residential and business districts.
• Suitable for retail, FMCG, and tech brands.

3. Osu Oxford Street

• A commercial hub with heavy foot traffic, especially at night.
• Great for fashion, entertainment, and food-related ads.

4. Tema Motorway

• A high-traffic route linking Accra to Tema’s industrial hub.
• Perfect for logistics, real estate, and corporate brands.

5. Accra Mall & Tetteh Quarshie Interchange

• One of the busiest commercial areas with premium consumer traffic.
• Ideal for telecom, banks, and automobile ads.

Types of Billboards Available in Accra

Billboards come in different formats, depending on your budget and advertising goals:

1. Static Billboards

• Traditional printed billboards with fixed designs.
• Cost-effective and ideal for long-term campaigns.

2. Digital LED Billboards

• Dynamic screens that rotate multiple ads.
• Best for time-sensitive promotions and interactive content.

3. Wall Murals & Building Wraps

• Large-scale advertising covering entire buildings.
• Suitable for maximum brand impact.

4. Street Pole Billboards

• Smaller billboard ads placed along roads.
• Affordable and great for directional advertising.

Cost of Billboard Advertising in Accra

The price of billboard advertising in Accra varies based on location, size, and type. Estimated costs include:

• Static Billboards: $500 – $3,000 per month
• Digital LED Billboards: $1,500 – $10,000 per month
• Street Pole Billboards: $200 – $800 per month
• Building Wraps & Murals: $5,000+ per month

Premium locations like Airport City, Accra Mall, and Osu command higher prices due to heavy traffic and visibility.

How African Land Can Help with Billboard Advertising

Finding the right billboard space in Accra can be challenging. African Land simplifies the process by:

✔ Providing access to high-traffic billboard locations.
✔ Negotiating the best rental rates.
✔ Handling permits and legal approvals.
✔ Offering expert advice on ad design and placement.

Start Your Billboard Advertising in Accra Today!

Want to rent a billboard in Accra? African Land is your trusted partner for premium advertising spaces. Contact us now!