How to Hire a Videographer in Lagos: The Best Tips for a Great Video

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It is a fact that the visual appeal of your company impacts its success. The role of videos in marketing and branding of a firm has grown significantly in recent years. A well-made video production can help you attract potential customers, retain existing customers, and strengthen brand loyalty. However, hiring a professional videographer can be costly and challenging for new businesses or startups with limited budget and resources. The good news is that there are affordable options for small businesses who want to produce quality videos but don’t have the money to hire a team of professionals or buy expensive equipment. Read on to learn how you can hire a great videographer in Lagos at an affordable price.

What is the cost to produce a video in Nigeria?

The cost to produce a video depends on a number of factors including the type of video, type of production, type of talent and location of production, etc. For example, shooting a product video in a studio on a weekday costs around N 70,000 to N 100,000. On the other hand, the cost of shooting a branded video in a studio on a weekend costs about N 150,000. When it comes to shooting a documentary-style video (two-to-three hours long), the average cost is about N 300,000 to N 500,000. The cost of shooting a TV commercial can go as high as N 800,000 to N 1 Million, depending on the duration of the commercial, complexity of the script, and scale of the production.

Hiring freelance videographers

Freelancers provide the advantage of being able to choose your own videographer and discuss your video needs in detail. You can look for videographers on job boards like Upwork or on websites like craigslist. There are also video-specific job boards where you can post your video production job and get direct quotes from videographers. When you hire a freelance videographer, make sure you discuss a payment schedule and payment terms in detail before hiring them. You can also get them to sign a contract with you before you start working with them. When hiring a freelancer for a video production, you should make sure you understand their background and experience in videography. You can also discuss the deliverables and the timeline in detail.

Hiring a digital marketing agency with video production services

Dedicated video production teams of digital marketing agencies are experienced in creating a variety of video projects for clients across industries. Agencies with video production services usually provide clients with a full range of digital marketing services including content creation, social media, paid digital campaigns, analytics, etc. Most agencies also have a team of creative videographers who can help you create engaging and compelling videos for your business. You can approach agencies with a brief of your idea and discuss your video needs in detail. You should also discuss the budget for your video project with the agency and get a ballpark figure from them. Based on the budget and the services you want from the agency, you can hire them for your video production needs.

Hiring an ad agency with video production services

Ad agencies are full-service marketing and advertising firms that provide clients with a wide range of digital marketing services. Agencies with video production services feature creative videographers who can help you create engaging and compelling videos for your business. Ad agencies usually work on retainer or on a campaign basis. If you want an ad agency to produce a single video for your business or start a video marketing campaign for you, you should approach a ad agency and brief them about your video needs in detail. You should also discuss the budget for your video project with the agency and get a ballpark figure from them. Based on the budget and the services you want from the agency, you can hire them for your video production needs.

Video production tip: Script and storyboard your video before hiring a company

Before you start hiring a videographer for your video project, you should have an idea of what you want to include in your video. You should also have an idea about the tone and style of your video. The more details you have in your script and storyboard, the easier it will be for your videographer to understand your requirements. You should also make sure that you and the videographer are on the same page with regards to the script and the storyboard of your video. This will help you avoid any misunderstandings and last-minute changes to the script and storyboard of your video.

Conclusion

Creating a video for your business is a great way to attract and engage new customers. However, hiring a professional videographer can be costly. If you are a startup or a small business with a limited budget, you can hire a freelance videographer or work with a digital marketing agency or ad agency that offers video production services. Before you start hiring a videographer, you should have an idea of what you want to include in your video. You should also have an idea about the tone and style of your video. The more details you have in your script and storyboard, the easier it will be for your videographer to understand your requirements. That being said, hiring a videographer doesn’t have to be an expensive proposition. With a bit of research and preparation, you can find a great videographer for your video without breaking the bank.